

Helping You Overcome Life's Challenges
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Etoya R. White, M.Ed., LPC.
Founder & Therapist
Etoya R. White Therapy & Coaching
The Etoya R. White Brand, LLC.
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As the Founder of Etoya R. White Therapy & Coaching, Etoya provides individual, family dynamic, marital, couples and group therapy. He is also a life, relationship, and sports performance coach. While he sees a variety of clients, Etoya focuses on meeting the mental and emotional needs of men and boys, in and from Black and Brown spaces, with the overarching goal of urbanizing mental health. Under The Etoya R. White Brand, LLC., Etoya provides education and mental wellness consulting services, staff training, professional development, anti-bias training, school-based male mentoring, and other services.
He is a member of the Board of Directors for CHADS Coalition for Mental Health, and a member of the Board of Directors for St. Louis Voices Academy, a new charter elementary school. A requested speaker and trainer, Etoya was featured on the 2021 cover of DELUX Magazine; named a 2022 St. Louis Health and Wellbeing Champion by the Brown School of Social Work at Washington University; and has worked with an array of local and regional schools, companies and agencies including, but not limited to: Amazon, Affinia Healthcare, Nestle-Purina, the American Association of Blacks in Higher Ed, the Brown School of Social work at Washington University, the UMSL Bridge Program, The Chiron Community Giving Foundation, Fontbonne University, Boys and Girls Clubs of Greater St. Louis, The Annie Malone Foundation, the St. Louis Black Nurses Association, Gateway Science Academy, Special School District, the Webster University Institute for Clinical Scholarship, Confluence Academies, Truman State University, Harris Stowe State University, Principia College, the Postsecondary Equity Network, the Kirkwood School District, KIPP Memphis, KIPP Tulsa, KIPP OKC, and he has been featured on Fox 2 News. In 2022, Etoya was voted an “A List” Mental Health Professional by St. Louis Magazine. More recently, he was selected as a session presenter for the 2023 Elevate Conference, and he and his wife are being recognized as 2023 Delux Magazine Power Couple awardees. Etoya has appeared as a guest speaker on countless panels, podcasts, and community programs. He also teams monthly with Affinia Healthcare to provide FREE group mental health discussions for men and boys, in and from Black and Brown spaces.
Etoya received his bachelor’s and master’s degrees from the University of Missouri - St. Louis. He is married to the beautiful Tracee L. White, with whom he parents five amazing children. He is in his 29th year of membership in Phi Beta Sigma Fraternity, Inc., from whom he has received international recognition. He is charter member of the Upsilon Zeta Sigma Alumni chapter of Phi Beta Sigma Fraternity, Inc., where he serves as Parliamentarian.
About Us
Tracee White
Certified Life Coach
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A licensed Zumba instructor for more than thirteen years, Tracee is a champion for wellness. In 2020, she re-branded and relaunched her luxury home fragrance collection as MLCA Lux Aura, to champion spiritual and mental health, as well as physical.
She motivates and uplifts others as a certified life coach dedicated to growth and create an environment for self-edification. Married for thirteen years, Tracee divorced in 2015 and began a new life journey. The challenges of divorce and co-parenting as a single woman have elevated her spiritual, personal, professional, and entrepreneurial paths. Tracee is a certified Life Coach, Graduate of the University of Missouri where she earned her Bachelors in Liberal Studies with Minors in Business & Psychology and a member of Zeta Phi Beta Sorority, Inc. Tracee is a two-time best-selling published author for her work in “Behind the Desk” and “Perfectly I’mPerfect”.
Tracee remarried in 2022 and with her husband Etoya White launched Aligned Faith Coaching. Together, they have aligned their faith and their passion to help people become the best versions of themselves, and have the healthiest possible relationships.